Social Media Copywriter

Job Description
Key Responsibilities
Social Media Content

• Create engaging and creative content for social media platforms, including Instagram, LinkedIn, Facebook, X, and other relevant channels.
• Write captions, post copies, campaign content, carousel content, reel scripts, and other platform-specific communication.
• Develop content ideas and creative concepts for ongoing and upcoming social media campaigns.
• Work closely with the Strategy Manager and creative team to ensure consistency in brand communication.
• Adapt content according to platform requirements, audience behavior, and current digital trends.
• Support the development and execution of social media content calendars. Copywriting
• Write compelling and persuasive copy for websites, landing pages, advertisements, email campaigns, brochures, event promotions, and other marketing materials.
• Develop creative campaign messaging, taglines, headlines, promotional content, and brand communication.
• Ensure that all copy reflects the appropriate tone of voice and brand identity.
• Proofread and edit content to maintain high standards of grammar, clarity, originality, and quality.
• Translate marketing objectives and creative briefs into effective written communication.

• Write high-quality, SEO-friendly blogs, articles, website pages, and other long-form content.
• Conduct research on assigned topics and create well-structured, informative, and engaging content.
• Implement assigned keywords naturally and strategically without compromising readability.
• Follow SEO content guidelines, including appropriate headings, content structure, meta descriptions, and internal linking where required.
• Collaborate with the SEO and marketing teams to align content with organic growth objectives.
• Update and optimize existing content when required.

• Excellent written and verbal communication skills in English.
• Strong creative writing, copywriting, and storytelling abilities.
• Proven ability to write for multiple platforms and formats.
• Good understanding of social media platforms and content trends.
• Knowledge of SEO writing, keyword implementation, and search-friendly content structure.
• Strong research and analytical skills.
• Excellent proofreading and editing abilities.
• Ability to understand and adapt to different brand voices and industries.
• Ability to manage multiple projects and deliver high-quality work within deadlines.
• A creative mindset with strong attention to detail.

• Bachelor's degree in Journalism, Mass Communication, English, Marketing, Advertising, or a related field.
• Previous experience in social media content creation, copywriting, content writing, or digital marketing will be preferred.
• Experience working with multiple brands, industries, or digital campaigns will be an added advantage.
• Basic understanding of digital marketing and SEO tools will be beneficial.

• Full-Time
• On-Site