Develop, implement, and manage high-performing PPC campaigns across platforms such as
Google Ads, Meta Ads (Facebook & Instagram), and other paid advertising channels.
Conduct in-depth research, competitor analysis, and audience segmentation to maximize campaign performance.
Manage and optimize large-scale advertising budgets to ensure maximum ROI and cost efficiency.
Monitor campaign performance by analyzing metrics such as CTR, CPC, CPA, ROAS, and conversion rates, and take data-driven decisions.
Lead A/B testing initiatives for ad creatives, landing pages, and targeting strategies to improve campaign effectiveness.
Prepare detailed campaign performance reports and insights for senior management.
Collaborate with design, content, and development teams to create optimized ad creatives and landing pages.
Stay updated with the latest PPC trends, algorithm updates, and digital advertising best practices.
Lead, mentor, and manage the PPC team, ensuring effective campaign execution and performance improvement.
Identify opportunities for scaling campaigns, improving lead quality, and reducing acquisition costs..
Desired Candidate Profile:
8+ years of hands-on experiencein managing PPC campaigns across Google Ads and Meta Ads platforms.
Strong expertise in Google Analytics, conversion tracking, and performance analysis.
Proven experience in budget management, bid strategy optimization, and campaign scaling.
Excellent analytical and problem-solving skills with a data-driven approach.
Strong understanding of landing page optimization, A/B testing, and CRO principles.
Experience in team handling and mentoring PPC specialists/executives.
Excellent communication, leadership, and stakeholder management skills.
Job Location : H-193, Sector-63, Noida (WFO) Salary :Depends upon the interview Working Days: : Monday to Friday Job Types :
