Head Digital Marketing

Key Responsibilities:

• Develop and implement comprehensive digital marketing strategies for multiple clients and brands
• Manage PPC, SEO, Google Adwords, and Google Analytics initiatives to enhance digital visibility
• Design and oversee lead generation campaigns to drive online sales
• Build and maintain robust online communities through regular engagement
• Leverage Google Webmaster Tool, Google Map, web-hosting, and domain skills to optimize digital platforms
• Run effective engagement campaigns across multiple digital platforms
• Manage YouTube video promotions, Facebook advertisements, and Amazon sponsored ads
• Monitor and analyze performance analytics to gauge campaign success and opportunities for improvement and assess against goals (ROI and KPIs)
• Brainstorm new and creative growth strategies
• Continuous analysis of paid search campaigns to identify potential opportunities, providing recommendations for optimization through ad copy, keywords, ad groups, targeting, bidding, and landing pages.
• Develop annual, quarterly and project-level SEO strategies designed to maximize performance across Technical, Content and Off-site SEO to achieve business goals
• Crafting Strategy and significant, brand-aligned content that genuinely connects with the audience.
• Engagement is Key: Just broadcasting messages and rolling campaigns is not enough. Starting and maintaining conversations is very important. Therefore, the position needs to converse with clients online community actively.